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​Let's Talk Shipping

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My number one challenge as a small business is shipping. I know some of you have heard me say that before, but let me give you some real numbers to show you exactly what I mean.

In the month of January, the average amount for me to ship a package was $24.97, and the least expensive package I shipped was $18.96. As you can imagine, at those shipping prices, I had numerous abandoned carts (where people placed items in their shopping cart but did not complete the purchase). In many of those cases, I could see that the cost of the shipping exceeded the cost of the order. No wonder the purchase was not completed.

Keep in mind that the price you see when checking out is already my negotiated rate from UPS, and I do not charge anything for shipping supplies like boxes, tape, etc. I also don't charge any handling fees to account for the hours I spend in my barn packing orders. And despite this, I know that the shipping cost is still often too much. What's a girl to do?

Today I'm going to try something, and if it works, I may implement it as the standard shipping procedure. What is it?

FLAT RATE SHIPPING TRIAL!

I know that paying $27.92 in shipping for a single $19.95 Angler's Pint is a hard pill to swallow (and thank you to the person who did that in January!). My thought is that if those of you considering a single Angler's Pint increase your order to two Angler's Pints, then I'll ship both glasses for less than the least expensive shipping cost in January. In other words:

All orders over $39.91 will ship for just $15 this week only.

Want to pay even less on shipping?

All orders over $79.80 will ship for just $10, and all orders over $100 will ship for free this week only.

Please keep in mind that I'm doing this as a trial and not as a sale or promotion. The flat rate shipping will automatically be applied to your cart at checkout. If we can increase sales volume to offset shipping costs, then I think it could be a win-win. If it doesn't work, then I'll go back to the drawing board.

SMALL TYPE: This offer is good only for shipping destinations in the Lower 48, and it does not include shipping original artwork (including handpainted glasses).




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